3 Unique Ways Denver SEO Services Help Bloggers
These days, the majority of people share their thoughts online. Whether they write a personal blog, Facebook statuses, or tweets, a person’s web presence is an important part of how the world sees them. Many bloggers, though, want to turn their regular blogging into a full-time job. They find that they want to increase their readership and find ways to monetize what they’re doing. Many writers have started with blogs and have then landed book deals, sponsorships, and more. But how did they get there? SEO, or search engine optimization, is a marketing strategy that can help bloggers take their websites to the next level. Instead of relying on Facebook shares to spread the word, their articles can be found even if a person wasn’t looking for their particular blog.
The following are a few key ways using Denver SEO services helps bloggers take the next step in establishing their online presence. Creating a Unique Voice One problem many bloggers run into is their competition. For example, if they are sharing recipes on their blog, they are competing against the hundreds—if not thousands—of other food bloggers on the web. All of them have something interesting and worthwhile to contribute, so how will one set itself apart? Denver SEO services can help bloggers find their unique voices. By identifying the keywords their content will optimize, their true purpose and audience will emerge. As bloggers narrow their focus, this inevitably leads to better content. They can dig in further to what they truly have to say and say it in the most powerful ways possible.
A New Audience At the beginning stages, a blogger’s audience will include family, friends, and other bloggers. Their content will be read usually because others have a vested interest in the author, or they write blogs themselves. Increasing the scope of the audience reaching a blogger’s website can do wonders in terms of building toward a full-time blogging job. By ensuring their site is searchable online, Denver SEO services help bloggers end up on the screens of those they don’t already know. For example, if one of their posts is optimized for the keywords “crockpot southwest chicken soup,” anyone looking for that recipe—not a blog in particular—could find it there. With well-written, clear, and concise content, a person browsing for a recipe may trust the one they find on a blog they haven’t seen before. If they like it, that blogger just gained a regular reader, all thanks to SEO.
Connection with Other Bloggers One way other bloggers seek to expand and bring together their audiences is through connecting with others doing similar work. By getting their voice out there through SEO, they can begin to increase their blog traffic through guest posts and shout-outs on established blogs. By becoming more searchable online, other bloggers will be able to find new blogs to connect with more easily. These are just three of the many reasons SEO helps bloggers succeed, getting their voice and purpose out into the world.