6 Mistakes Companies Can Avoid by Investing in SEO Services
There is a significant and obvious difference between companies that use professional Denver SEO services and companies choosing to deal with search engine optimization internally. It is not hard to guess which ones rank higher in search results.
SEO is an intricate process and it can be quite difficult to grasp by people who only do it as a part time job. This happens especially within small companies – business owners choose someone from the inside to deal with SEO, rather than hiring an expert, in the interest of saving money.
However, an inexperienced person managing a SEO campaign can do more harm than good. There are many mistakes someone without proper knowledge and experience can make, and those mistakes will bring down search rankings in a tick.
Six Most Common Mistakes Companies without Expert Denver SEO Services Make
Poor descriptions and title tags
Meta descriptions and title tags have great optimization value, as they help notify search engines about the general theme of the content on each page of the website. However, this great value is often wasted when amateurs in charge of optimizing start repeating the same descriptions and titles: several pages end up with the same tags, harming the site’s visibility in the search engines.
Most of the time, this is nothing but an indexation error. Nevertheless, duplicate content can lower a website’s visibility, so SEO specialists use specific tools that help them identify any occurrence and correct it at once.
An obsolete sitemap
While there is no need for a XML sitemap for Google to index the content of a site, there are some advantages to uploading it and keeping it up to date. The most important of them is that Google will be able to index the pages much faster, establishing the site as content originator.
Abusing keyword usage
After conducting the usual keyword research, inexperienced marketers will get too enthusiastic and start over-using the key phrases, inserting them in the content as often as possible. Seasoned SEO managers will not make this mistake, as they know it would lower the quality of the content and, consequently, bring down the website’s domain authority. Besides, keywords are not that relevant anymore since Google implemented semantic search technology.
Placing emphasis on quantity content
This is a mistake often made in the digital marketing world: quantity over quality. Thus, the Internet has become saturated with low-quality content. The modern user is knowledgeable enough to browse through bad content and consume only quality bits.
Underestimating diagnostic tools
Google’s Search Console offers a great set of tools that can help SEO experts check the sites they manage and see where there is room for improvement. It informs users of crawl errors, duplicate content, number of indexed pages, and shows warnings or suggestions from Google. In the hands of the right Denver SEO services providers, these tools can help improve organic the search results position of any website.