The Top Six Online Marketing Strategies For Hotels
Online marketing continues to evolve as various promotional techniques come and go each year. Many hotels seek to remain competitive by keeping up with these trends. Hospitality Net reports that some of today's most important lodging promotion methods include social networking, mobile advertising and content marketing.
1. Local and state directories: Numerous institutions post detailed lists of nearby hotels on their websites. These establishments include colleges, shopping malls, hospitals, tourism bureaus and governments. For example, Denver Health's website showcases 14 hotels in the Mile-High City; they all offer discounts to its patients.
2. Special offers: Targeted discounts sometimes help inns gain listings on Internet directories. For instance, a senior center might link to a hotel that provides a senior discount. Group-buying deals and online coupons also boost publicity and attract new customers to lodging establishments. 3. Content marketing: Some hotels promote themselves by posting informational articles or blog entries on the Internet. They usually focus on local attractions, activities and events. This material encourages travelers to visit the area and stay overnight. Such content usually produces better results when it remains unbiased.
4. Mobile promotion: More and more lodging businesses continue to create smartphone-compatible websites, applications and advertisements. Websites and ads work best for attracting new guests, while apps help retain customers. Many people use portable electronic devices as they travel, so mobile marketing is particularly important to this industry.
5. Social networking: Free services like Twitter and Facebook help lodging providers communicate with guests and publicize special offers. As YFS Magazine warns, social media also has the potential to seriously harm a company's reputation. Wise hotel owners only allow experienced employees with public relations skills to post messages. 6. Pay-per-click promotion: Many inns buy targeted ads on contextual advertising networks and search engines. They pay fees every time someone clicks on an advertisement. Some lodging establishments increase their spending during months when they normally have more vacancies. Hotels often combine one or more of these strategies with search engine optimization. Carefully optimized websites are easier for potential guests to find in standard search results, and owners don't need to pay for each click. Denver SEO services assist Colorado businesses that lack the time or expertise to perform optimization tasks.