How To Identify Poor SEO Services and Avoid Them
SEO -- Search Engine Optimization -- is a necessity today for anyone who hopes to be found via a search engine. That could mean a business of any size, an organization, or an individual hoping to build a professional reputation. The techniques used to optimize a site for a search engine have changed drastically, however. This is because Google and the other search engines hoping to take its #1 position are continually changing their algorithms.
This constant algorithm change is the search engine's attempt to get ahead of anyone hoping to game the system and trick their way into a first page search engine ranking. But tricks like these are rightly known as "Black Hat SEO" and will result in penalties for the site. It also doesn't impress the human user. People search for a business, organization, or individual in order to find what they need. Any site showing up on a search might get clicked on, but it won't impress if it is an empty promise of value.
Empty SEO Tactics
In the fast-paced culture of Denver SEO services that use poor practices will not optimize a site for real people and today's search engines. Here are some key indicators that an SEO service is using the wrong tactics:
• Promising top rankings with little effort -- top quality SEO is a process that is ongoing
• Saying that keywords matter more than the quality of the writing -- nobody likes keyword stuffing and people look for reliable content
• Suggesting links be purchased or other Black Hat tactics -- these are certain to be penalized
• Focusing on search engines and not the human reader -- the goal of good SEO is being found by people who will return to the site often
• Indicating they use a secret formula to get high site rankings -- it's not a secret; SEO is a skill and a lot of hard work
Valuable SEO Services
It is not difficult to find Denver SEO services that will develop a site for search engine optimization without any of these tactics. Look for personal consultations and an approach that builds and maintains a site with customized flexibility. Expect explanations of every suggested tactic and a practical plan of action instead of empty promises of instant success.