How Update Frequency for Websites Affects Search Engine Optimization
Most experts in search engine optimization recommend an update frequency of at least two to three times a week for the purposes of search engine optimization. If possible, a daily update frequency is usually desirable but may not be feasible for many small business owners. Update frequency affects search queries and optimization in a few major ways.Content as a Driver for Search Queries
The more content a website has, the more likely visitors are to reach it through search engine queries. And the more often a website is visited and engaged with, the higher the domain itself will rank in search engines. Consequently, each item of new content on a website -- provided that it is high quality and compelling -- will be an opportunity for a website to increase all of its search engine rankings, thereby improving upon search engine optimization as a whole.Search Engine "Fresh Factor"
When dealing with current or trending events, search engines look for content that is new. As an example, a college football game, when searched for, will yield results that have been posted most recently. This gives website owners an excellent opportunity: by discussing timely topics, they can be driven to the top of their search engine queries. On the other hand, this also puts them in competition with major news sites -- geographic targeting can help, as can being one of the first to publish.Diminishing Returns for New, Searchable Content
More content isn't always better. In general, most websites see diminishing returns for more than one or two posts every 24 hours. Further, the quality of the content is also important. Major search engines such as Google rate domains based on the quality of their pages. Rushing out brief posts and pages may actually have a detrimental affect on the website as a whole, even if that page is viewed quite often. Further, "timely" and trending content will have immediate value, but it will not retain that value over time the way that evergreen content might.
Denver SEO services will often focus on producing timely, quality content at reliable intervals. Often, consistency becomes more important than the actual speed at which content is produced.