The Importance of Keyword Research
The importance of keyword research can not be understated, as it is by far the most impactful aspect of an SEO-based endeavor. A small business must know which keywords they must target before establishing a plan to enhance its Google traffic and rankings. In most cases, each page of a web domain should ideally focus on one, or possibly two effective, unique keywords. There should be a sufficient amount of pages (which target a sufficient amount of keywords) to fully cover the fundamental components of the business. For instance, if a natural stone countertop company offers installation, repair, and transportation services, the keywords should ideally cover those three areas. It’s important to compile a list of synonym keywords as well. For example, “transporting” a natural stone countertop is essentially the same as “delivering” a natural stone countertop. Additionally, it’s advised that small business owners search for prefixes and adjectives, such as in “natural stone kitchen countertop.
Essentially, choosing the proper keyword can boil down to three main components: the relevancy of the keyword to the products or services offered by the business, and whether or not the keyword comes with any commercial intent; the amount of people that actively search for that keyword within the relevant geography; how many competing businesses pine for the same keyword.
Keywords conveying specific commercial intent are largely considered to be more attractive. For instance, “countertop installation companies” is more effective than “how to install a countertop”. The prior example has commercial intent, while the intent of the latter is informational in nature. Terms like ‘natural countertop insurance” may come with one or two relevant keywords, however they do not adequately reflect the intent of a natural stone countertop company.
The more people that search for a keyword in a serviced geography, the better. Ranking is almost entirely irrelevant if the search is not regularly performed by a high enough amount of people. If a service is offered in a specific country, it’s best to exclude other parts of the world during the research process.
Lower keyword competition is considered to be largely preferable, since it demands less resources (essentially money and time) in order to produce some degree of success. Generally, over 90% of clicks are attributed to the top five highest rankings in the medium, which is why it’s important that small business owners get their virtual fingers on a keyword that will produce winning results. Additionally, it’s advised that small business owners take measures to observe how many other online pages contain the targeted keywords in order to gauge how competitive it is.
Denver residents can learn and apply all of the above information and more through the services offered by Denver SEO services.